Meekers Medical - a mission to emphasize a sustainable identity
How to support healthcare professionals to be confident in choosing the right supplier.
Project
Sustainability Infographic
Role
Motion Designer
Timeframe
4 weeks
Target User
Healthcare professionals
Goal
Educate healthcare professionals about Meekers Medical's sustainable practises and how they deliver a reliable and environmentally friendly service.
Phase 1 - An informative animation
Who is Meekers Medical?
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Meekers Medical is a distributor and manufacturer of surgical instruments, medical devices, professional footwear and medical furniture in The Netherlands. Meekers Medical is known as an honest and reliable partner where the satisfaction of their customers is most important.
Challenge
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The main challenge was to promote the environment- and cost-friendly reparation & supplying services that Meekers Medical offer for the medical sector. The company had to be set apart from its competition by pointing out how hospitals would use their money and the planet's resources in an efficient manner by choosing Meekers Medical as their supplier.
Define
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Illustrating the process of Meekers Medicalsʼ competitors seemed like the best way to show off the benefits of choosing Meekers Medical. The competitors offer full-service contracts where most of the hospitals' control is limited by prioritizing replacement over reparation. This leads to unnecessary money and excessive recourses being spent.
Ideate
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I collaborated with the marketing team to write the script, define the colour palette and illustration style to ensure consistency with the brand. I explored 3 different style-frames to provide the client with some creative options. After the exploration phase, I created high-fi illustrations of all the key moments that took place in the script.
Full animation
Note: The animation has a Dutch voice-over
Phase 2 - A marketing brochure for an open house
*Note: This Brochure has been translated from Dutch to English.
Challenge
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To emphasize Meekers Medical's contribution to sustainability, we decided to bring out a brochure about their recycling process. It was challenging to summarize such a complex recycling journey into a visually appealing yet easy to understand brochure.
Define
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Meekers Medical has two recycling systems: repair for reuse or melting into new products. It was important to highlight the differences in these systems and how either option resulted in a second use of the instruments. This transparency in their waste management emphasizes the sustainability reputation of Meekers Medical.
Ideate
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To guide the reader through an engaging and fun journey, I iterated with the marketing team on a few lo-fi wireframes to produce an experience that would speak to their audience. The final wireframe displays a map that routes through the stages of each recycling method. Visual clues such as dashed lines, arrows and colours were added to help guide the reader.
Wire-frames
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