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A Digital Product Designer
Plauxible - a digital application to drive plant-based adoption
May 2, 2020
The current plant-based food & drink market fails to lower the users’ concerns and anxiety of the full experience of adopting plant-based meals, from learning about plant nutrition to execution.
PlantBuddy will address this gap by serving as a personalized guide that is tailored to their specific needs. This service will lower the users’ anxiety/uncertainties towards adopting more plants into their meals by educating them about plant nutrition in an uncomplicated manner, and therefore saving valuable time spent endlessly researching.
Balance - a feature to reduce friction and drive retention
March 6, 2020
Research showed that the basic meditation content provided in this platform was not enough to keep users motivated to stay engaged and convert. I streamlined the process of setting up advanced reminders and integrated a social feature to help users connect deeply with like-minded individuals. The increased convenience and connection set the user up for success to build healthy habits.
Meekers Medical - a mission to emphasize a sustainable identity
November 20, 2019
A corporate motion design & brochure design to promote the environmentally- and cost-friendly reparation practices they used for the medical sector. The company had to be set apart from its competition by pointing out how hospitals would use their money and the planet's resources more efficiently by choosing Meekers Medical as their instrument supplier.
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